Save Up
RMIT University
Save Up is a comprehensive branding and UI/UX strategy designed to inspire and educate young Singaporeans on the importance of saving for the future. This project aims to cultivate prudent financial habits while offering a supportive platform that fosters a community of like-minded individuals.
Through a blend of innovative design and user-friendly features, Save Up empowers users to achieve their financial goals with greater efficiency and effectiveness, transforming routine saving into a rewarding journey.
In Save Up, I've structured the content into four distinct sections within the mobile app: Save, Learn, Interact, and Grow. This design ensures that users can efficiently manage their savings, gain valuable financial knowledge, engage with a supportive community, and continuously develop their financial skills.
Save Up's logo incorporates three key symbols: a coin, a journey, and the letter S.
The design aims to be simple and recognizable, free from any clutter.
Onboarding Process
Sign Up Process
Left: Homepage Right: Community Page
Goal Setting
Personal, Growth and Rewards redemption