Hey, I’m Ming! 


I’m a multidisciplinary designer with a strong focus on graphic design, brand identity and UX design.
Currently an in-house designer at Deliveroo, open to collaboration.

Graphic Design/Illustration
Food Makes The Neighbourhood
Team2024
Graphic Design
Tasty Tuesdays
Team2023
Graphic Design / Brand Identity
New Year New Tastes Team2023
Brand Identity
Deliveroo Merch
Team 2022
Brand Identity / UI/UX Design
Save Up
Team2021
Brand Identity
Tiny Creatives
Team2021
UX Design
Singlife
Team2020
UX Design
Price Kaki
Team2019 Open to work
mingisdesigning
@gmail.com
 Email
Say hi
@mingisdesigning  Instagram


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New Year, New Tastes

Deliveroo Inspired by the 'New Year, New Me' theme, I aimed to encourage consumers to step out of their comfort zones and explore new dining experiences. To achieve this, I developed a cohesive 'wayfinding' identity with signage that guided users to discover new restaurants, offering them a 30% discount. The design was focused on providing clear direction while creating an engaging experience that invited consumers to explore with confidence and excitement.

We also leveraged this opportunity to highlight Deliveroo's unique selling points, such as Deliveroo Plus and No Surge pricing, using them as key reinforcement and conversion tactics to engage and convert customers more effectively.